AppStore Search Ads are coming

Apple launches AppStore search ads

Search Ads was designed to be effortless for small and independent developers. Invest as much or as little time as you have and still get results. We create your ads and match them to relevant searches. You can refine who sees your ad with optional keyword, audience and location features, and you only pay when a customer taps on your ad.

Now you can reach people at the very moment they’re searching for apps like yours. Search Ads is an efficient and easy way to promote your app at the top of relevant App Store search results in the U.S. Yes only USA store for now!

Search Ads explained

Starting from 5th of October Apple is showing relevant ads while people are searching for Apps in the AppStore. The product is called AppStore search Ads. The concept is not new, but Apple is first to implement this for Apps. Closest competitor – Google Play Store, still doesn’t have it.

Currently the Apps are to be found in organic way, similar to organic search on Google. Apps are indexed using a proprietary algorithm based on keywords, title, description etc.  There is a even a technique called AppStore Search Optimisation to boost App ranking in the Store.

But AppStore Search Ads is different, it is like AdWords for Google search. In the nutshell you can pay Apple to get your App a boost!

So why do you need to care about AppStore search, paid or organic?

According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

Search Ads setup for your App

So how to setup your App for the Search Ads? First login to your Dashboard here,  app.searchads.apple.com and setup your campaign. You must provide the name of the App your want to promote. It looks like you can pick any App to promote, but it must be violating Search Ads Advertising Content Policies. Pick target devices iPhone, iPad or both. Set default Max CPT Bid and the right search keywords.

Search Ads campaign setup

Check previews of your Search ads on both iPhone and iPad. The cool thing about these is that all graphical & textual info is taken directly from App description/screenshots. See our Guest List App ad samples below.

Search Ads Samples