Topo Centras Lithuania

The biggest electronic goods retailer in Lithuania (B2C)

CLIENT

Topo Centras Lithuania

PROJECT TYPE

Web Development, Magento development, WordPress development, Backend Development in PHP, MySQL

WHAT WE DID

Magento eShop at https://www.topocentras.lt, Back-end system hosted on client’s IT infrastructure

Problematic

“TOPO CENTRAS” has been the biggest retailer of household appliances and electronics in Lithuania for already 20 years.“TOPO CENTRAS” is a member of the “Euronics International” group and has more than 30 stores in Lithuania. The e–shop of “TOPO CENTRAS” was an already working system that contained a lot of mistakes and bugs, so our mission was to develop this e–shop and make it impeccable. Most of the functions were created by our programmers such as Security patches and Urgent order preparation and delivery service. According to the new law in Lithuania, we have changed Leasing limitation service.

Consulting towards a digital Solution

As the system was already working when we took over the development tasks our consultancy efforts were concentrated at IT migration issues, so both shops, new and old could be maintained at the same time and the customer would not have any service interruption or downtime.

Our solution

For a more convenient product search and shopping process, we implemented and adapted the Relative products module, which was needed in order to see similar products during the search and ordering processes. We also worked a lot with the development of the integration with an internal “BING” system.

The optimization of the processes inside “BING” was necessary to boost the efficiency as the amount of information is getting bigger every day.

The design of “TOPO CENTRAS” eShop for desktop was already set and created but full of mistakes so we improved the design and made it more comfortable for users. What we created was the design for “TOPO CENTRAS” e–shop for mobile devices. The biggest retailer of household appliances and electronics in Lithuania will now provide an easy and well–managed shopping experience.

The results

  • Increase of 40% in orders from mobile devices, mainly Android.
  • Much smoother customer experience when ordering products online