Convergence is driving change – the orientation is going away from thinking of industries to diversify by functionality. Through small, smaller, micro tasks becoming the business models of responsive, agile startups, huge corporations will struggle to maintain the control over their long built business model and processes.
The customer comes first, and if the cost of change is lower than the positive outcome the consumer switches sides instantly. It is becoming easier to convince even conservative groups to convince with the better business model bluring the line between human and machine colaboration. If the consumer feels that he is winning, he will adopt to new behaviours.