To make sure the survey is available for all devices we opted for a web solution allowing mobile, tablets as well as desktop users to access the survey from the Internet. To insure the validity of the data and the security of the platform we collaborated with Pharmatic to issue a physical code that the customer receive at the POS from the same printer as the one used for printing receipt. Thus each opinion was provided using a unique code that could be used in two ways: by scanning the QR code or by typing manually the 13 digits code into our system.
Solutions asked for BENU if they want to participate in a draw to win a spa weekend in Ovronaz. In order to get a chance to win they simply need to provide their personal data (email, phone & address). To make the survey user friendly we used a smiley concept to gather quantitative data (3 questions) and one qualitative data oriented question. To display the results of the survey we developed an analytics interface in which the management team of BENU could see a ranking of their best reviewed pharmacies and also thank for an exchange of data with Pharmatic by ranking their best employees.